#HLS13BlogToJob [How Blogging Can Elevate Your Career]

Hey there!

Yesterday I shared the details of my weekend and experience at the Healthy Living Summit in Minneapolis. One of the highlights of my weekend was speaking on a panel with my good friends Cassie and Gretchen on the topic how to use your blog to elevate your career.


I was asked to speak on the panel a while back (in the late winter I think) and was flattered that they’d think of me! When I ended my teaching career just over a year ago, I really had no idea where I’d end up (and still really don’t!). I knew that I wanted to get my personal training certification but never really pictured myself training full-time. I know that teaching group exercise and helping others embrace a healthy lifestyle is a true passion of mine, but just wasn’t sure exactly which avenue I wanted to explore. What I didn’t know (until I started this little blog) was how much I love marketing and introducing others to things (whether it’s food, products or exercises) that I’m a big fan of.

You may remember that a little giveaway at Blend 2012 led to my job on the field marketing team with KIND. If I hadn’t ever started this blog (or began to utilize it for job opportunities) I have no idea what I’d be doing right now for work. Like I said- I’m not exactly sure where I’ll end up or what I’ll be doing, but I am pretty confident that my blog will be playing a part in that.

I wanted to share our presentation from Saturday (for those of you who weren’t able to attend HLS) via Cassie’s beautiful slides. Here they are (with a few notes underneath!):

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Gretchen landed her dream job with Yelp a few months ago and attributes her relevant work experience to her personal blog. She also says that she wouldn’t have had the confidence to self publish her novel Terra if it weren’t for her blog.

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Cassie was able to quit her job recently to work on freelance projects full-time. She has a cookbook coming out in January as well! Cassie was actually asked a cookbook from a publishing company that had seen the wonderful recipes on her blog! As Cassie says- you never know who is reading your blog (maybe even Oprah!) so make sure it looks clean and professional. :)

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My biggest piece of advice for landing a job with a company that you love: don’t be afraid to reach out to your favorite companies! Be picky, specific and loyal. I only ever write about companies that I personally support on my blog and I think that pays off in the end. If a company notices that your blogging and Tweeting about all of their competitors (and a ton of other companies) they probably won’t see you as loyal. Stick with just a few that you are passionate about and let it show.

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Cassie had a brilliant way of phrasing this. She actually helped Gretchen re-vamp her own resume to include her blogging in regards to marketing/social media work experience.

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If you have any questions about this topic, please don’t be afraid to reach out to Cassie, Gretchen or me. We’d be happy to help!

Are you hoping to use your blog to lead to a different career? (Or if you already have- please share your story!)



  1. Great presetation!!! That stuff is really helpful! What an inspiration!

  2. I loved attending your presentation, Lauren! It was really eye-opening the direction you can take your blog to lead your career down a new path.

  3. Great presentation!! I thought you guys did a great job. Also, your slides were beautiful.

  4. This is really helpful- thank you for sharing. I have wanted to include my blog in my resume but couldn’t think of the right words! This is really useful. I just need to get out of the 20% that makes no money on my blog (mostly because I am too lazy to move off of wordpress!).

  5. Sounds like a great presentation, Lauren! Wish I could have seen it in person. Next year! :)

  6. That’s SO cool. What a cool presentation!!

  7. The presentation sounds awesome! Great advice!

  8. I learned SO MUCH at this session! Thank you for speaking and I will probably be sharing this post for those who missed out!

  9. so wish i could have been there! you are awesome at sharing these tips!

  10. Your session is why I’m sad I missed the conference! I’m so interested in taking my blog to the next level, but I’m at a loss on how to make it happen.

  11. you ladies look sooo stylish. and the presentation is beautiful!!!!! i love it. i don’t have huge aspirations for my blog, but i do love the lifestyle of doing a little bit of this and a little bit of that!!

  12. Great slides! I’d love to take my blog from the 20% of making nothing on it to making it work for me and get me to that ideal of ‘do what you love’.

  13. I loved the panel! Great job and thank you for the slides!

  14. Loved the panel! Cassie’s slides put all of my power point presentations EVER to shame. Seriously. Girl is talented!!

  15. I love this!! I had my blog on my resume (although I REALLY like the way Gretchen’s is done!) when I interviewed for my current job – it was really helpful for me too. I think people undervalue the skills you get to practice in blogging – it’s very important for digital roles like mine. :)

  16. So wish I could have been there girl!!! Looks awesome!

  17. I work in social media and I think my first blog helped me get my job as well as put the idea of social media as a career in my head. I want to eventually quit working and write full time.


  1. […] 31. Cassie and Gretchen for being my panel-mates and partners in crime at HLS – and for teaching me SO much […]

  2. […] hit it off (along with Gretchen!) when we spent the weekend together in Minneapolis for the Healthy Living Summit, where we presented together on a […]

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