Yesterday I shared the details of my weekend and experience at the Healthy Living Summit in Minneapolis. One of the highlights of my weekend was speaking on a panel with my good friends Cassie and Gretchen on the topic how to use your blog to elevate your career.
I was asked to speak on the panel a while back (in the late winter I think) and was flattered that they’d think of me! When I ended my teaching career just over a year ago, I really had no idea where I’d end up (and still really don’t!). I knew that I wanted to get my personal training certification but never really pictured myself training full-time. I know that teaching group exercise and helping others embrace a healthy lifestyle is a true passion of mine, but just wasn’t sure exactly which avenue I wanted to explore. What I didn’t know (until I started this little blog) was how much I love marketing and introducing others to things (whether it’s food, products or exercises) that I’m a big fan of.
You may remember that a little giveaway at Blend 2012 led to my job on the field marketing team with KIND. If I hadn’t ever started this blog (or began to utilize it for job opportunities) I have no idea what I’d be doing right now for work. Like I said- I’m not exactly sure where I’ll end up or what I’ll be doing, but I am pretty confident that my blog will be playing a part in that.
I wanted to share our presentation from Saturday (for those of you who weren’t able to attend HLS) via Cassie’s beautiful slides. Here they are (with a few notes underneath!):
Gretchen landed her dream job with Yelp a few months ago and attributes her relevant work experience to her personal blog. She also says that she wouldn’t have had the confidence to self publish her novel Terra if it weren’t for her blog.
Cassie was able to quit her job recently to work on freelance projects full-time. She has a cookbook coming out in January as well! Cassie was actually asked a cookbook from a publishing company that had seen the wonderful recipes on her blog! As Cassie says- you never know who is reading your blog (maybe even Oprah!) so make sure it looks clean and professional.
My biggest piece of advice for landing a job with a company that you love: don’t be afraid to reach out to your favorite companies! Be picky, specific and loyal. I only ever write about companies that I personally support on my blog and I think that pays off in the end. If a company notices that your blogging and Tweeting about all of their competitors (and a ton of other companies) they probably won’t see you as loyal. Stick with just a few that you are passionate about and let it show.
Cassie had a brilliant way of phrasing this. She actually helped Gretchen re-vamp her own resume to include her blogging in regards to marketing/social media work experience.
If you have any questions about this topic, please don’t be afraid to reach out to Cassie, Gretchen or me. We’d be happy to help!
Are you hoping to use your blog to lead to a different career? (Or if you already have- please share your story!)